Clarivoy

Clarivoy is a leading marketing attribution and analytics platform tailored for the automotive industry. Here’s a brief history of Clarivoy:

  1. Founding and Concept: Clarivoy was founded in 2009 by Steve White, with the vision of providing a more accurate and insightful way to measure and optimize marketing efforts in the automotive sector. The company’s goal was to address the common challenge of attributing sales and leads to the correct marketing channels.
  2. Early Development: Initially, Clarivoy focused on creating innovative solutions for multi-touch attribution, helping dealerships understand which marketing activities were most effective in driving sales and customer engagement. The platform was designed to go beyond basic metrics, offering deeper insights into consumer behavior and the customer journey.
  3. Product Evolution: Over the years, Clarivoy has expanded its suite of products to include a variety of tools and features. These include TV Analytics, which measures the impact of television advertising on dealership traffic and sales, and solutions for tracking digital advertising, lead sources, and overall marketing ROI.
  4. Key Features and Capabilities: Clarivoy’s platform integrates with numerous data sources, including CRM systems, website analytics, and digital advertising platforms. It provides a comprehensive view of marketing performance, enabling dealerships to make data-driven decisions. Key features include multi-touch attribution models, conversion tracking, and detailed reporting.
  5. Industry Adoption and Impact: Clarivoy has gained significant recognition and adoption within the automotive industry, helping dealerships and OEMs optimize their marketing strategies and improve return on investment. The platform’s ability to attribute sales accurately has made it a trusted tool for many automotive marketers.
  6. Acquisitions and Growth: In its growth journey, Clarivoy has made strategic acquisitions and partnerships to enhance its offerings and expand its market reach. These efforts have helped solidify its position as a leader in automotive marketing attribution.
  7. Current Status: Today, Clarivoy continues to innovate and adapt to the evolving needs of the automotive industry, providing advanced analytics and attribution solutions that help dealerships and marketers stay ahead of the competition.

Clarivoy remains a crucial tool for automotive professionals seeking to understand and optimize their marketing efforts, driving better business outcomes through data-driven insights.